Video Marketing Ideas

Many of my clients ask me to help them understand how video can benefit their businesses.  Most understand that video is more captivating, dynamic and convincing than plain text, but they are not always sure how to utilize this medium in an effective way.  Let’s look at some of the ways video can be incorporated in your social media marketing campaigns.


Corporate Overview

Executive Presentations

Staff Presentations

Facility or Equipment Tour

Product and Service Promotions

Product Presentations

Product Demos

Visual Stories

Customer Reference Videos


Case Studies

Man-in-the-Street Interviews

Internal Communications

Employee Orientation

Health, Legal & Safetyy

Benefit Overview

Recruitment Videos


Pre-Post Sales Support

Event or Trade Show Communications

Advertising, Marketing, PR/Promotions


Email Video Campaigns

Video Press Releases

In-Store Videos

Waiting Room/Lobby Videos

Mobile Marketing Videos

Marketing Research or Polling Videos

Whitepaper Videos – Client Education

Community Relations Videos

Fundraising Videos


As you can see, video can be used in just about every aspect of your social media and marketing campaigns.  Not only for your external clients, but also your internal ones.  We think that this powerful marketing tool will become a “must” for survival in this new social media age.  Here at Maverick Social Media & Consulting, we want to help your company utilize video to help your business grow!  We excel at “Presenting You!”.

Take a look at our website for more information at


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