Posted in April 2012

Social Media ROI- 44 Case Studies

We are often asked to provide some numbers to our clients concerning ROI.  The questions are, “Yes, but is social media really worth the time?”, “How have other companies succeeded  with their social media campaigns?”, or “I like numbers.  Could you show me some concerning social media ROI?”.  Because of those valid and crucial decision-making … Continue reading

Social Media – Where Do I Start?

It is refreshing to see how many small business owners are starting to embrace social media.  However, many feel that they don’t have the know-how, skills, or time to start a social media program.  We suggest starting small. Get comfortable with one platform before heading onto another.  Get comfortable with your new tools and inbound … Continue reading

Online Video Market

If you want to know whether or not video is the right choice for your social media campaign, take a look at some of the numbers: According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.  Viewers watched 75% more videos online in December 2010 than December 2008. … Continue reading

7 Content Producing Ideas for Social Media

Only now are we beginning to understand the power of content on potential and existing clients.  Content is so important that if we succeed in creating powerful engagement, we are sure to reap the rewards of being a thought leader in our fields.  Being a trusted source of information to our communities means that we … Continue reading