Posted in May 2012

Local Search Directories – Why?

Local Search Directories are an integral piece of your marketing efforts.  While local search is at least 20 percent of total queries on the PC , it’s at least 40 percent of smart phone queries, according to Google.  Think about it.  You are driving around when suddenly your family is hungry.  They want Italian food. … Continue reading

Lead Generation with Social Media

There are several important steps to lead generation through social media.   First, we have to understand the typical sales and revenue cycle for our particular business.  Let’s say the typical revenue cycle is: Awareness – People become aware of your brand and products/services Names – Just that, nothing more. Engaged – Showing interaction and … Continue reading

7 Tactics for Nonprofit Social Media Engagement

Nonprofit organizations are inherently social.  Many highly engage their audience through their unique mission.  Whether it be helping others, providing useful information to communities, or creating awareness of your role in the society, social media is the next logical step to taking your organization to the next level.  We wanted to give you some ideas … Continue reading