Social media is changing the way we interact. Today, saying that we “tweeted” something has become commonplace and “posting” a comment on Facebook is a daily occurrence for many. Our way of communicating and engaging both personally as well as professionally has forever changed. We thought it would be a good time to start a social media dictionary of sorts to help you navigate this new world. Please pass it along to your friends and colleagues if you find this list useful.
AddThis – Social bookmarking service that gives a code to users that makes it easy for their visitors to share content to their favorite social networks. Basically, this application creates plugins and code that you can add to your site, which will increase page views and audience by encouraging visitors to share content to social channels. AddThis also has an analytics service that allows you to see clicks, shares, and how viral your information is.
API (Application Programming Interface) – An interface for sharing content and data between communities and applications. This allows content created in one place to be shared in another. Some examples would be sharing photos from Flickr to social networks like Facebook or Twitter or embedding a presentation done on Slideshare to your LinkedIn profile.
APP – Short for application, an app is any application that performs a specific function on your computer or mobile device. This word has truly become a staple term in our new digital society, so much so that it was listed as “Word of the Year” by the American Dialect Society.
Avatar – Your avatar is your username or image that represents you or your company in an online forum or social network.
Blog – Created from two words, web and log, a blog is used in social media to create and maintain content. Typical blogs include informational articles, description of company or personal events, video, visual graphics (infographics and presentations are examples) and commentary. Blogs can ask for and respond to comments from other individuals or companies. In this way, a blog can help with engagement and communications between the writer and reader. “To blog” as a verb is the act of adding or maintaining content to a blog.
Blog Post/Entry – This is an article or content posted on a blog. Like the definition of Blog above, content is not limited to only text, but also contains video, graphics, commentary and even audio in today’s social world.
Bookmarking – Kind of like your personal bookmarks on your web browser, social bookmarking allows users, with access to a social bookmarking sites, the ability to search for links that pertain to the keywords that person is searching for. Some social bookmarking websites are technorati.com, del.icio.us and Yahoo bookmarks.
Bounce Rate – Used primarily for web traffic analysis, the bounce rate is the percentage of single-page visits or visits where a person left your site from the entrance (landing) page. For example, if a person leaves right after they land on your site, it may mean that your engagement level is low or not applicable to the person visiting that page.
Call to Action – Words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write Now,” “Call Now,” or (on Internet) “Click Here.” (source: Businessdictionary.com). An effective call to action is paramount to a good marketing campaign.
Chat – In general, this term refers to any communication over the Internet. However, chatting is usually done between two people through the use of instant messaging applications.
Circles – A term coined by Google+, circles are groups of connections that have a certain relevance. Some examples of circles could be: colleagues, friends, family, social media peers, etc. You can share information with specific groups, which allows for your content to be tailored by circle.
Clicks – The act of clicking on or selecting a specific source, icon, call to action, etc.
Click-Through Rate – The number of clicks on an advertisement divided by the number of times an ad is shown. This number is expressed as a percentage. The higher the click-through rate (CTR), the more successful and engaging the campaign.
Cloud Computing – All the new rage, cloud computing is basically being able to access information when the user is not in a host location to gain that access. As long as your electronic device has access to the Internet, you have access to information. There is no longer the need to have a direct connection to a server. This new model makes travel, remote workers and even software upgrades easier.
Comment – Response provided as an answer or reaction to a Facebook post, blog or other social networking site.
Community – A community is a group of people communicating mainly through the Internet. People within a community normally share similar interests. Some communities are email lists, forums, blogs and different social media platforms. A community may also be a way for the user to generate information or research products and services.
Content – In a social media context, content is any text, video, pictures, or any other meaningful information that is on the Internet.
Conversation – The currency of social media, conversation is the exchange of ideas, comments and content between parties. The more we can engage and drive conversations with our friends, connections, potential clients and current client base, the more we can learn their preferences, understand their buying patterns, and create a bond with them.
Copyright – A legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time (source:Wikipedia).
Creative Commons (CC)– This is a non-profit organization that allows a content creator to decide how much or little of their content can be used, reworked, added to, or copied. When another person uses the original content, they must attach a similar creative commons license to the new work. There are six types of licenses under the Creative Commons umbrella. For more information go to CreativeCommons.org.
Crowdsourcing – Sites that allow a company or individual to broadcast a problem or situation to a large number of experts in that subject or area. These “experts” or individuals then give their input, comments, insights and solutions to that problem. There are normally costs associated with this service, so always understand what you are getting into before you leap.
Direct message (DM) – A Twitter, this is a message sent between you and another person. Find more information about direct messaging here.
E-mail Lists – A way to distribute your content and message to many people or subscribers at once. This list is gathered and utilized by companies to communicate to their current and potential clients. There can be one-way communications or a discussion list, which allows for users to interact and talk about a specific topic.
Engage – If you are directly communicating with your community and followers, then you are engaging. The higher the engagement you have with your community, the easier it is to understand your audience and generate leads.
Fair Use – Permitting the limited use of copyrighted material. In fair use, there is no need to ask for written permission from the original rights holder.
Fan – A person or company that “likes” your personal or company page on Facebook.
Fan Page – A way to build closer relationships with your Fans and audience, a fan page is your company’s Facebook presence that is visible to the entire Facebook community. Unlike a Facebook Profile, which is used for your personal information, a Fan Page shares your company’s mission, hours of operation, location, website and other pertinent content. You can find Maverick’s Fan page here.
Feed (web or RSS) – A way of providing users a way to view frequently updated content. Feeds are often aggregated for ease of use and to help users reduce the amount of time spent viewing several sites to obtain this information. Huffington Post is an example of an aggregator.
Follow – “Following” someone means you will see their tweets (Twitter updates) in your personal timeline. Twitter lets you see who you follow and also who is following you.
Follower – A person who follows you on Twitter. Followers are people who receive other people’s Twitter updates.
Friend – Referring to a personal profile (not Company Page) on Facebook, a friend is someone who has been added to your contact (Friend) list.
Geotagging – Marking your video, photo or other media with a location. Geotagging has made a rapid increase with the rise of smartphones and digital devices that have an integrated GPS system. Users should be aware that anyone can view your location-based on this information, which can be dangerous in certain situations. Always read the fine print!
Government 2.0 – The governments use of new web technologies to socialize and commoditize government services, processes and data (Gartner). Even the government sees the importance of the new media in their daily activities!
GPS (Global Positioning System) – A navigation system made up of 24 satellites that allows the user (receiver) to give a highly accurate location anywhere on or near the Earth. Originally used for military purposes, GPS is now used on data devices around the world for numerous applications.
Hangout – Used on Google+, hangouts are video chat rooms that can have up to 10 users at a time. Because it allows for video play, document viewing and other collaborative tools, it is a great way to share and discuss information within a group or team.
Hashtag – Twitter uses hashtags to define subject matter. When you want to search for a particular topic or specific information, you can search these grouped terms.
Hits – Individual files sent to a browser from a web server. A way to see how many people are coming to your site, but not a reliable source of measurement for your website. A better measurement tool would be pageviews, which is defined below.
Hosting – In order to showcase your website and relevant information, you must have a hosting service. It is the central hub that stores, updates and maintains your site.
Inbound Marketing – A style of marketing that encompasses multiple tactics, such as blogging, social media, email marketing, SEO, and analytics, in order to attract, engage and convert potential clients into paying customers. In contrast to Outbound Marketing, which utilizes more traditional techniques like direct mail, trade shows, cold calling, and paid advertising, Inbound Marketing’s scope is to create a permission-based interaction. The idea here is to create voluntary engagement through the use of information sharing.
Infographic – A visual representation of data. Also called information graphics, this is a way of presenting your information clearly and quickly to your audience. Infographics can be signs, flowcharts, maps, tables, Venn diagrams, and typography. Check out our next post to learn more about the different websites that can help you create these wonderful visuals.
Klout – A measurement of social influence. Users can link their various social accounts to this service, which in turn provides the user with his/her Klout score. The highest score is 100. The higher your total score, the higher your social influence.
Landing Page – In the online marketing world, the landing page (also called lead capture page) is the page that a person “lands” after clicking on an advertisement or email campaign button. A marketer will analyze the link of the URL used in the campaign to understand their campaign effectiveness. Normally, both click-through and conversion rates are studied.
Like – A quick show of approval on a Facebook post or comment is the “Like” button. Shows some engagement, but even better are comments!
Link Building – A strategy that marketers can use to generate links to their site from other websites or sources. Link building is a great way to increase search engine optimization (SEO). One highly used link building tool is a blog.
Livecasting – Livecasting is any audio or visual sharing done over the Internet. A common platform using this type of technology is Skype.
Location Based Service (LBS)– A software application available on a mobile device that contains a geographical position using GPS. LBS can be used to track parcels, discovering the nearest pizzeria in your area, or even coupons for customers in a certain geographic area.
MMS (Multimedia Messaging Service) – This service allows mobile users to share multimedia content from their phones to other mobile users. Multimedia can include photos, video, text, animation or audio content. MMS is a richer medium than SMS, which can only contain text content.
Mashup – 1) When multiple types of media content from pre-existing sources are put together to create new work, you have a mashup. 2) In cloud or web computing, a mashup would utilize API’s to combine content from various sources.
Meme – A meme is a unit of cultural meaning, such as an idea or a value, that is passed from one generation to another (Source: http://bit.ly/PxVF2M). Anything that can be shared has the potential to create high meme if it is shared and passed on enough. Kind of like the tipping point of cultural norms. In fact, viral marketing or videos try to do just this.
Mention – When <@username> is mentioned at the beginning of the content it is reply and when <@username> is mentioned anywhere in the content it is mention. Mentions are visible to all the followers, but replies are visible to only the followers who follow both the sender and the recipient. (source: Twitter).
Metadata – Data that describes other data. For example, when you download your latest pictures you will find information relating to the pictures size, color depth, date, etc. On a web page, metadata is usually in the form of metatags.
Metatags – Metadata on web pages that contain description and keyword tags (used in the HTML coding language). These tags are picked up and indexed by search engines. If a website has well-written metatags, the company’s page will rank higher in the search results.
Microblogging – Blogging on a small-scale. A great example of this is Twitter.
Mobile Tagging – Identifying visually tagged places or items with a mobile phone. Basically, it is a way to connect things from the physical world to the digital one. QR codes, bar codes, NFC tags and other similar technologies.
NFC Tag (Near Field Communication) – A short range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of the typical direct radio transmissions used by technologies such as Bluetooth and Wi-Fi. (source: Tappinn). This is used in mobile tagging, as outlined above.
Net Neutrality (Network Neutrality) – This refers to the absence of restrictions or priorities placed on the type of content carried over the Internet by the carriers and ISP’s (Internet Service Providers) that run the major backbones. (source: http://bit.ly/SULXpd).
Newsfeed – A feed full of news that allows a user to view all of the updates and news from their fans, friends or followers. Twitter calls their news feed Timeline, and Facebook calls theirs a News Feed.
Newsreader – Either integrated into your web browser or a stand alone application, a newsreader is used to read messages from syndicated sources such as RSS and ATOM.
Outbound Marketing – Also called “Push Marketing”, outbound marketing encompasses marketing tactics like: direct mail, telemarketing, trade shows, advertising or other similar forms of selling and marketing. It is the opposite of Inbound Marketing, but both have a place in today’s sales, lead generation and marketing mix.
Opensource – 1) Open source software that is made available to others for modification or use. There are certain criteria that need to be observed and followed by those who distribute this software (source: http://bit.ly/mqbs0). 2) A certification mark owned by the Open Source Initiative (OSI). This non-profit organization that is helping define and regulate distribution of open source software.
Opt-in – When a client gives a company permission to continue sending marketing and sales materials to them. These materials can include merchandise, information or online messaging. When a client no longer wants this communication, he/she can opt-out.
Opt-outs – Instruction by a customer, email recipient, or other receiver of direct marketing materials to not be sent future communications from the source. Good online marketing personnel offer an “opt-out” option on all of their communication materials.
Page – A business, organization or celebrity who creates a public profile on Facebook. A page acts like a personal profile for the business or organization, and it has “Fans” instead of “Friends” who follow it. A page allows social interaction between the company and its clients, as well as gives information about the hours of operation, location and mission of the page itself.
Pageview – How many times a visitor views a page on your website. If a visitor comes to your homepage, he/she may look at numerous files on that page. The pageview count will be one, whereas the number of hits can be as high as the number of files on that page.
Paid Search Marketing – A type of contextual advertising where Web site owners pay an advertising fee, usually based on click-throughs or ad views to have their Web site search results shown in top placement on search engine result pages. (source: http://bit.ly/riWraz).
Pay per Click (PPC) – An internet advertising model used to direct traffic to websites, where advertisers pay the publisher when the ad is clicked (source: Wikipedia). Websites that use this service display advertisements when a keyword search match the advertiser’s keyword list. These ads are usually seen at the top or side of a search result as “sponsored links” or “sponsored ads”. Some examples of PPC providers are: Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.
Permalink – A URL that links to a specific news story or web posting. A permalink remains unchanged indefinitely, which helps locate the source even after it is archived. Most permalinks are found on blog sites and posts.
Pin – A pin is the visual post on Pinterest. You can add this Pin either through the “Pin It” button offered by Pinterest or uploading it straight from your computer.
Podcast – An audio show on the Internet. A podcast allows the user to solicit subscriptions from listeners of the program. This allows the podcaster to automatically deliver new podcasts to their audience when a new episode comes out. If you are listening to the podcast on your computer, there is no need for additional software. However, it you subscribe to a “feed” you will need “podcatcher” software in order to utilize the service.
Podcatcher – Podcasting client that downloads and aggregates podcasts into a user’s digital music player.
QR Code (Quick Response Code) – Created by Japanese Denso Wave, Inc. and standardized by ISO, QR codes are increasingly used to identify the URL of a company’s Web site so that mobile phone users can photograph the code and retrieve information about the organization. (source: http://bit.ly/jZynzO). This is used in mobile tagging and marketing.
Retweet – When someone sees your message on Twitter and wants to share it with their followers, they hit the ReTweet button. After hitting the Retweet button, your Twitter handle (and theirs) will remain on the forwarded message. This gives the attribution to you or others that are part of this sharing.
RSS feed (Real Simple Syndication) – A web feed format that publishes frequently updated content, such as blogs and videos, in a standardized format. People who publish content can syndicate a feed. Users can use an RSS feed to aggregate the content from multiple publishers and read it when they desire.
RSS reader (also newsreader or feed reader) – An RSS reader is a browser add-on program that allows users to gather and display user-defined RSS feeds. In this way, you can create your own “newspaper” full of articles and information that is of interest only to you.
Search Engine Marketing (SEM) – The goal of SEM is to have your company website come to the top of your potential client’s search results page. SEM utilizes paid advertising, search engine optimization and quality marketing copy in order to achieve this objective. As is with almost all optimization tactics, content and word choice are critical.
Search Engine Optimization (SEO) – A function of SEM, optimization is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The actual work done to optimize your page includes: HTML adjustments to individual web pages, metatags (keywords and definitions), and submitting your site to other web directories that act as back links to your site.
Share – A Facebook button that allows Profiles and Pages to re-post information to their personal feeds.
Short Code (Common Short Code – CSC) – Usually 5 digit short phone numbers that are used in text messaging. Oftentimes we can see this used in TV polling, ordering ringtones and making donations (ex. text: 05556). Each short code is unique to the mobile carrier supporting it.
Smart Phone – A device that lets you make telephone calls, but also adds features that you might find on a personal digital assistant or a computer. Smart phones are becoming a popular alternative to the iPhone rage.
SMS (Short Message Service) – Messaging system used to send text to other mobile phones. Typical SMS messages are limited to between 160 and 224 characters depending on the service. SMS has over 3.7 billion active users (source: http://bit.ly/HsW8w).
Social Bookmarking (Bookmarking) – Kind of like your personal bookmarks on your web browser, social bookmarking allows users, with access to a social bookmarking sites, the ability to search for links that pertain to the keywords that person is searching for. Some social bookmarking websites are technorati.com, del.icio.us and Yahoo bookmarks.
Tag – A tag can be a type of metadata, where a keyword or term is attached to a piece of information. This tag describes something and can be found again by a search engine when browsing. A tag can also be when you identify someone in a photo on a social site. For example, you can tag photos on Facebook before posting it to the site to be viewed by others. At any rate, you are identifying something or someone.
Traffic – The amount of data sent or received on your website. This can also informally mean the amount of users engaged in your social platforms at any time. How busy are your social and web sites today?
Video Blog (vlog) – A blog that includes a video clip, with our without text.
Vlogger – A person who video blogs.
Viral Marketing – Marketing technique that uses social networks to create brand awareness or other marketing objectives through a high level of sharing. The idea is that a person seeing the marketing message and pass it onto others within his/her social networks at a viral (contagious) rate.
Web 2.0 -A concept that takes the network as a platform for information sharing, interoperability, user-centered design, and collaboration on the World Wide Web. (source Wikipedia). The focus is on the collaboration of user-generated content in a virtual community. Examples of Web 2.0 are social networking sites, blogs, video blogs, and mashups.
Web Analytics – The study of a website in relation to its users. Analytics allow marketer’s and entrepreneurs to research important information, such as unique visitors to the site, originating country of visit, how long someone stayed on a page, bounce rates and a host of other metrics.
Whitepaper – In depth articles used to describe certain technologies or products. In social media marketing, whitepapers are most used to show thought leadership and generate interest and sales. However, some companies use whitepapers to present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.
Our next blog will try and tackle some of the social media platforms that we use and work with daily. If you would like to know more about Maverick Social Media & Consulting, please click here!