Filed under Branding

Building Authority Through Content: 15 Ideas

Before you can build authority through your brand, you have to know what you and your company stand for.  It is hard to build a reputation when your confused about your platform.  What sets you apart from your competitors?  What specific skills or product lines do you possess? What are your core beliefs?  What do … Continue reading

Let’s Talk about Social Media

  What is social media? Social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue.  Social media take on many different forms, including Internet forums, web blogs, social blogs, microblogging, wikis, podcast, photographs, video, social bookmarking and many other platforms.  Facebook, Google+, Twitter, WordPress, and LinkedIn are just … Continue reading

Local Search Directories – Why?

Local Search Directories are an integral piece of your marketing efforts.  While local search is at least 20 percent of total queries on the PC , it’s at least 40 percent of smart phone queries, according to Google.  Think about it.  You are driving around when suddenly your family is hungry.  They want Italian food. … Continue reading

Lead Generation with Social Media

There are several important steps to lead generation through social media.   First, we have to understand the typical sales and revenue cycle for our particular business.  Let’s say the typical revenue cycle is: Awareness – People become aware of your brand and products/services Names – Just that, nothing more. Engaged – Showing interaction and … Continue reading

7 Tactics for Nonprofit Social Media Engagement

Nonprofit organizations are inherently social.  Many highly engage their audience through their unique mission.  Whether it be helping others, providing useful information to communities, or creating awareness of your role in the society, social media is the next logical step to taking your organization to the next level.  We wanted to give you some ideas … Continue reading

Social Media ROI- 44 Case Studies

We are often asked to provide some numbers to our clients concerning ROI.  The questions are, “Yes, but is social media really worth the time?”, “How have other companies succeeded  with their social media campaigns?”, or “I like numbers.  Could you show me some concerning social media ROI?”.  Because of those valid and crucial decision-making … Continue reading

Social Media – Where Do I Start?

It is refreshing to see how many small business owners are starting to embrace social media.  However, many feel that they don’t have the know-how, skills, or time to start a social media program.  We suggest starting small. Get comfortable with one platform before heading onto another.  Get comfortable with your new tools and inbound … Continue reading