Filed under Small Business

Local Search Directories – Why?

Local Search Directories are an integral piece of your marketing efforts.  While local search is at least 20 percent of total queries on the PC , it’s at least 40 percent of smart phone queries, according to Google.  Think about it.  You are driving around when suddenly your family is hungry.  They want Italian food. … Continue reading

Social Media ROI- 44 Case Studies

We are often asked to provide some numbers to our clients concerning ROI.  The questions are, “Yes, but is social media really worth the time?”, “How have other companies succeeded  with their social media campaigns?”, or “I like numbers.  Could you show me some concerning social media ROI?”.  Because of those valid and crucial decision-making … Continue reading

Social Media – Where Do I Start?

It is refreshing to see how many small business owners are starting to embrace social media.  However, many feel that they don’t have the know-how, skills, or time to start a social media program.  We suggest starting small. Get comfortable with one platform before heading onto another.  Get comfortable with your new tools and inbound … Continue reading