Filed under Social Media

Building Authority Through Content: 15 Ideas

Before you can build authority through your brand, you have to know what you and your company stand for.  It is hard to build a reputation when your confused about your platform.  What sets you apart from your competitors?  What specific skills or product lines do you possess? What are your core beliefs?  What do … Continue reading

10 Blogging Platforms For Your Business

Blogging is one of the hubs of social media communication.  It is the anchor that holds all of your written, and in some cases multi-media, content.  Blogs are online “journals” that are updated regularly and intended for public consumption.  There are personal and business blogs, depending on the content and audience of your posts.  A … Continue reading

Let’s Talk about Social Media

  What is social media? Social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue.  Social media take on many different forms, including Internet forums, web blogs, social blogs, microblogging, wikis, podcast, photographs, video, social bookmarking and many other platforms.  Facebook, Google+, Twitter, WordPress, and LinkedIn are just … Continue reading

6 Outstanding Physical Therapy Blogs

6 Outstanding Physical Therapy Blogs

When we hurt yourself either at work, home or during a sporting event, the first thing we do it try to find information on the web.  We look up key words like “neck pain”, “back pain”, “shin splints”, or even “stretching”.  We want answers.  When we type in the issues on our Google bar, we … Continue reading

Local Search Directories – Why?

Local Search Directories are an integral piece of your marketing efforts.  While local search is at least 20 percent of total queries on the PC , it’s at least 40 percent of smart phone queries, according to Google.  Think about it.  You are driving around when suddenly your family is hungry.  They want Italian food. … Continue reading

Lead Generation with Social Media

There are several important steps to lead generation through social media.   First, we have to understand the typical sales and revenue cycle for our particular business.  Let’s say the typical revenue cycle is: Awareness – People become aware of your brand and products/services Names – Just that, nothing more. Engaged – Showing interaction and … Continue reading