Lead Generation with Social Media

There are several important steps to lead generation through social media.   First, we have to understand the typical sales and revenue cycle for our particular business.  Let’s say the typical revenue cycle is: Awareness – People become aware of your brand and products/services Names – Just that, nothing more. Engaged – Showing interaction and … Continue reading

7 Tactics for Nonprofit Social Media Engagement

Nonprofit organizations are inherently social.  Many highly engage their audience through their unique mission.  Whether it be helping others, providing useful information to communities, or creating awareness of your role in the society, social media is the next logical step to taking your organization to the next level.  We wanted to give you some ideas … Continue reading

Social Media ROI- 44 Case Studies

We are often asked to provide some numbers to our clients concerning ROI.  The questions are, “Yes, but is social media really worth the time?”, “How have other companies succeeded  with their social media campaigns?”, or “I like numbers.  Could you show me some concerning social media ROI?”.  Because of those valid and crucial decision-making … Continue reading

Social Media – Where Do I Start?

It is refreshing to see how many small business owners are starting to embrace social media.  However, many feel that they don’t have the know-how, skills, or time to start a social media program.  We suggest starting small. Get comfortable with one platform before heading onto another.  Get comfortable with your new tools and inbound … Continue reading

Online Video Market

If you want to know whether or not video is the right choice for your social media campaign, take a look at some of the numbers: According to a comScore study, released in February 2011, 82.5% of the U.S. Internet audience viewed a video online.  Viewers watched 75% more videos online in December 2010 than December 2008. … Continue reading

7 Content Producing Ideas for Social Media

Only now are we beginning to understand the power of content on potential and existing clients.  Content is so important that if we succeed in creating powerful engagement, we are sure to reap the rewards of being a thought leader in our fields.  Being a trusted source of information to our communities means that we … Continue reading

8 Dental Blogs That Hit the Mark!

You have a tooth ache, thinking of trying those new veneers or need a root canal?  Today, we can do so much investigating and information gathering before we ever step foot into the dentist’s office.  We can Google local dentists, watch videos on YouTube or read up on all of the procedures directly online.  That … Continue reading

10 Chiropractic Blogs to Check Out!

When a potential or existing client is doing their research, having all of the information at their fingertips is much easier than “googling” or researching several sites.  A blog gives people all the information they need in one place, creates trust, and builds interest all at the same time.  Once a company provides valuable content, … Continue reading